Cramer-Krasselt Branding
Description
Created style guides, PowerPoint templates, and streamlined social content agency-wide.
Date
2023-2024
Areas
Style Guide PowerPoint Template Template Creation Social Content Creation
THE PROBLEM
The agency I worked for was facing a design identity crisis. Without an internal style guide established for decades, the agency would often change templates, never rely on a fixed aesthetic or design. Myself and 3 other designers were tasked to create a brand new style guide for the entire company which would be no easy feat.
THE MAIN GOAL
To solve the identity crisis we focused on establishing a foundational graphic element: the circle. With the logo being created using the circle we decided to go back to the company's roots and brought in a stronger minimalist perspective.
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