Spirit
Description
Redesign of a new internal template for Spirit. Rebranding materials Creating new graphic elements
Date
2021
Areas
PowerPoint Template Branding
THE PROBLEM
Myself and other designers were tasked with redesigning Spirit's internal presentation template as it needed a new lift. As the template held on to Spirit's subtle nuances graphically, it still felt lost and did not project the personality of Spirit.
THE MAIN GOAL
Focusing on what makes Spirit the brand it is, we honed in on the product itself: the aircraft. Using the elements from the aircraft we successfully integrated strong graphical elements that established both Spirit's personality and direction.
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