Brand Work
Description
Style Guide Logo Design Typeface Design Mock-ups
Date
2021
Areas
Branding Template Creation
THE ASK
The goal of forge is to create a healthier mind along with a healthier body for everyone, no matter what level of experience you have. She wanted a fitness yoga brand that pushed body positivity. That no matter how you looked your health can align with how you feel. With that mission statement in mind, the name Forge sparked the idea of a maze – forging your own path.
THE MAIN GOAL
to achieve the sentiment of my client's brand I used a minimalist approach with strong pattern design, close up cropped action photography, and a heavy sans serif typeface accentuate the boldness of the brand.
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